Marketing madness: do we really need plastic incentives?

There are so many marketing gimmicks which involve unnecessary use of plastic. Here are just two:

1. The drink measuring cup:
Today if you buy a bottle of Schweppes tonic water you get a cute little measuring cup with it - made of plastic. And when you buy another bottle of tonic water you get another cute little measure, and then another and another ... It doesn't say what kind of plastic the cute little measure is made of. But even if it is easily recyclable, what are we supposed to do with more than one? The marketing people think it's such a good idea that it's their TV ad campaign as well.

2. The cream pot lid:
If you buy a pot of cream from Tesco it comes with not one but two plastic lids - double the environmental pollution on a pot of single cream. Sure, it's very convenient to be able to close the half-used pot securely, but then what do you do when it's empty? It doesn't say what kind of plastic either of the lids is made from. And what do you do with the next one - and the one after that?

Send us your examples as comments below.